About Me

I am passionate about communication through design. Ever since I started my undergrad program in Marketing I knew that is what I wanted to pursue. Nevertheless, life had other plans and my work life led me to management, bringing me to the other side, looking for branding specialists, designers and vendors, to bring to life the ideas I envisioned but didn’t have time to develop on my own. I continued my education with a Master in Marketing, which gave me even more reasons to love communication strategy, design and branding. 

But it wasn’t until a few years ago when unknowingly I discovered a path to build a career in marketing, lettering and design. I run into an ad (I guess they work!) for an online calligraphy class. I completed it but I wasn’t happy that my letter shapes weren’t ‘perfect’. After completing a few calligraphy workbooks, I run into a hand-lettering book, which later became an online lettering class, then a workshop, and then it turned into something that could be more than a hobby: my perfect opportunity to combine hand lettering, design and creativity, with marketing and communication.

I have been learning from the best: Ken Barber, Jessica Hische, Martina Flor, Stefan Kunz. I have read books (and still do!) not only from them, but form other amazing masters of the letterforms like Doyald Young, Mortimer Leach and Leslie Casabaga. I still have a long pile of to be read books, and a long list of to be taken classes. But while I keep on learning, I would like to offer to the world the knowledge I have gathered so far, combined with my experience of more than 15 years in big corporate settings. 

I thrive for clean, purposeful and consistent designs, that is why in my process feedback is very important. I was on the chair once asking for a brand activation events or creative promotional materials; and clear, honest communication is key to achieve great results. 

I am originally from Colombia, I have been in the United States since 2017, happily married and with a big family of five children and a dog!

Let’s connect and chat about your communication goals or needs!